Post by habiba123820 on Nov 6, 2024 6:35:40 GMT
Most companies only consider an international expansion strategy because they’re in a position where they need to do so. They may be underperforming in the US, have hit a plateau in their business, or have identified a new market opportunity that they can’t afford to miss. But when time is of the essence, localization strategy can become much more challenging.
To avoid this common pitfall, it’s best to start early and small when it comes to localization. If you plan for growth and expansion into the international market from the beginning, it will be easier when you’re ready to execute. With this approach, you’ll gain more meaningful insights into the process, greater traction in marketing and SEO success, and a better wordpress web design agency return on investment (ROI) in localization .
How Starting Localization Early Gives You a Competitive Advantage
Starting your localization strategy early is the best way to get a leg up on the competition. This means creating your plans while your brand is still growing, rather than when you’ve hit a plateau. Here are just a few ways early localization gives you an edge:
Increased SEO traction: You can write content regularly, run marketing campaigns, and earn prestigious backlinks to gain an SEO advantage, but you can’t change the age of your content. Older content has an advantage in keyword rankings, so the sooner you start publishing content in a foreign language, the more likely you are to reap the benefits of age.
Stronger ROI: A slow and steady localization campaign that scales with your growth is much more cost-effective than a massive one. Translating thousands of pages at once is much more expensive than translating just one at a time. Plus, that single page you translate starts paying dividends from day one, whereas a larger translation project can take years to pay off.
Easier to overcome the learning curve: There will always be a learning curve when it comes to translation. You might start your project without using a glossary, for example, and then find out that you need one. If you’re only a few pages in, it’s easy to course correct. If you’re already thousands of pages in, however, it’s much more challenging. The more you localize, the more you learn. Starting small ensures that you get the most out of that knowledge.
Superior credibility: The company that can offer a web page in the customer’s target language will be the first one they will trust. Even offering just a few pages in the customer’s native language can increase your company’s credibility and make the customer choose your company over the competition.
Better customer insights: Publishing content in a specific language can provide insights into that audience’s thoughts and opinions about your brand. This data can be used to help you make more meaningful decisions when considering broader changes in specific markets. For example, if you have a webpage in French and Spanish, and only the Spanish page gets traffic, you’ll know which language you’ll want to invest in and target first.
There’s virtually no downside to starting a localization project before your brand has grown and become infinitely more complex to globalize. There are a few simple steps you can take early on to ensure that when the time comes to expand into a full-scale marketing campaign, you’ll be prepared.
Laying the Foundation for an International Expansion Strategy
Building a foundation for international expansion doesn’t have to be overly complicated; all you need to do is make sure you have everything you need when it’s time to start translating and publishing content for a new region. Here are just a few ideas to simplify the path to new markets:
Align your glossary/lexicon : The best time to prepare your glossary and corporate lexicon is before it’s needed. Establishing your brand voice, tone, campaigns, and other content upfront helps create a single source of truth for all subsequent translations.
To avoid this common pitfall, it’s best to start early and small when it comes to localization. If you plan for growth and expansion into the international market from the beginning, it will be easier when you’re ready to execute. With this approach, you’ll gain more meaningful insights into the process, greater traction in marketing and SEO success, and a better wordpress web design agency return on investment (ROI) in localization .
How Starting Localization Early Gives You a Competitive Advantage
Starting your localization strategy early is the best way to get a leg up on the competition. This means creating your plans while your brand is still growing, rather than when you’ve hit a plateau. Here are just a few ways early localization gives you an edge:
Increased SEO traction: You can write content regularly, run marketing campaigns, and earn prestigious backlinks to gain an SEO advantage, but you can’t change the age of your content. Older content has an advantage in keyword rankings, so the sooner you start publishing content in a foreign language, the more likely you are to reap the benefits of age.
Stronger ROI: A slow and steady localization campaign that scales with your growth is much more cost-effective than a massive one. Translating thousands of pages at once is much more expensive than translating just one at a time. Plus, that single page you translate starts paying dividends from day one, whereas a larger translation project can take years to pay off.
Easier to overcome the learning curve: There will always be a learning curve when it comes to translation. You might start your project without using a glossary, for example, and then find out that you need one. If you’re only a few pages in, it’s easy to course correct. If you’re already thousands of pages in, however, it’s much more challenging. The more you localize, the more you learn. Starting small ensures that you get the most out of that knowledge.
Superior credibility: The company that can offer a web page in the customer’s target language will be the first one they will trust. Even offering just a few pages in the customer’s native language can increase your company’s credibility and make the customer choose your company over the competition.
Better customer insights: Publishing content in a specific language can provide insights into that audience’s thoughts and opinions about your brand. This data can be used to help you make more meaningful decisions when considering broader changes in specific markets. For example, if you have a webpage in French and Spanish, and only the Spanish page gets traffic, you’ll know which language you’ll want to invest in and target first.
There’s virtually no downside to starting a localization project before your brand has grown and become infinitely more complex to globalize. There are a few simple steps you can take early on to ensure that when the time comes to expand into a full-scale marketing campaign, you’ll be prepared.
Laying the Foundation for an International Expansion Strategy
Building a foundation for international expansion doesn’t have to be overly complicated; all you need to do is make sure you have everything you need when it’s time to start translating and publishing content for a new region. Here are just a few ideas to simplify the path to new markets:
Align your glossary/lexicon : The best time to prepare your glossary and corporate lexicon is before it’s needed. Establishing your brand voice, tone, campaigns, and other content upfront helps create a single source of truth for all subsequent translations.